If you鈥檝e ever wondered what happened to that old colleague from years ago, the chances are you鈥檝e looked them up on LinkedIn. That鈥檚 what it鈥檚 for, right? Well, yes, but that鈥檚 only a tiny part of it. If you鈥檙e using LinkedIn for the sole purpose of nosing around old rivals鈥� profiles, you鈥檙e missing massive opportunities to network, promote yourself and get inside information on your market.
LinkedIn could get you your dream job
Did you know鈥�
An estimated 95 percent of recruiters use LinkedIn to find candidates, and for them, you鈥檙e a no or a maybe within the first few seconds of seeing your profile. So make it strong! For you, the jobseeker, LinkedIn has some cool tools, too. Know what you want from a potential employer? Just hashtag it on the content feed and find the companies that fit. So if you鈥檙e a dog mom or dad, try 鈥�#dogfriendly鈥� and see what comes up.
If you鈥檙e sharing content, engagement is king
The more people like, share, and comment on your content, the more it shows up in people鈥檚 news feeds. If you want to reach a lot of people, you need to write your own articles. LinkedIn鈥檚 algorithms prefer native articles to links to the sites of other companies, but you can still link to your company at the bottom of the article. If an article is truly valuable to your audience, people will share it and your audience will grow.
Tell the world who you are
If you鈥檙e one of those people who doesn鈥檛 like to sell themselves, get over it! You don鈥檛 need to say how wonderful you are. Just let your achievements speak for themselves. Make sure you connect with colleagues and classmates from every place you鈥檝e worked or studied, because every endorsement or recommendation they give you boosts your profile.
If you鈥檙e a 狼友社区 learner, add 狼友社区 to your education section and every time you earn a badge or certificate, add it to your achievements section.
That way, recruiters looking for job-ready candidates will find you in seconds.
Employers often search for keywords on LinkedIn when they鈥檙e looking for candidates, so make sure you mention all of yours. According to our research, the skills that today鈥檚 employers want most are digital fluency, creative thinking, decision-making, collaboration, civic responsibility, lifelong learning, customer-centric thinking and cultural and emotional intelligence. We surveyed more than 30 million job vacancies and spoke to leaders who employ more than 2.5 million people worldwide to create all our programs, from our MBA to our certificates for specific skills.
Your professional brand is key to all new opportunities, to build your brand and set yourself up for success.
What not to do: what most people do
So many people use LinkedIn in a 鈥渉it 鈥榚m and hope鈥� kind of way. They send boring, automatic requests or content to people who they want to connect with. They don鈥檛 look at the situation from the perspective of that person, who wants to know how they鈥檒l benefit from the connection or content. They 鈥渓ike鈥� articles without reading them, share promotional content from their company that brings nothing to the people who鈥檒l see it and message people over and over again about their product or service to try get them to buy something.
It鈥檚 painful to watch. But it doesn鈥檛 have to be that way. With a bit of knowledge and training, LinkedIn can make the difference between an average career and a spectacular one. The secret is in what you can do for the other users. When you give them what they want, you get what you want.
Make your profile as rich in content as possible
Write an attention-grabbing headline and include your education 鈥� 狼友社区 learners connect with the entire , which has a positive effect on your network
Dedicate 30 minutes a day to focus on one aspect of LinkedIn. That could be expanding your network, promoting your business, contributing to a discussion or publishing your own content
Decide what you want to get out of LinkedIn and explore all the different ways to do that before you pay for any services like premium accounts or paid marketing
Disable the 鈥渘otify your network鈥� feature, which automatically tells all your contacts every time you do anything on LinkedIn. Nobody needs to know you changed your profile photo at 07.23 this morning
Request recommendations from anyone you鈥檝e worked with 鈥� that includes your university peers! Peer-to-peer feedback is powerful
Want to connect with people faster? If you go through their profile, you have to enter how you know them. Shortcut this by typing their name in the search bar and clicking 鈥渃onnect鈥�
Think people only care about your job title. Relationships on LinkedIn are formed based on first impressions and perceptions. Education, recommendations and interests really make all the difference
Write an essay for your bio. It makes you look inexperienced. Less is more. But remember to mention key words and definitely don鈥檛 leave it blank or empty
Let people know when you鈥檝e visited their page. We all do it, but nobody likes a snooper! You can make yourself anonymous in your settings
Display all your contacts on your profile page unless you don鈥檛 mind people stealing them. If you run your own business, you might want to keep your clients away from competitors
Just send LinkedIn鈥檚 standard message. Personalizing your messages and requests will get you more contacts, and better relationships
Share content any more than two or three times a week. It鈥檚 overwhelming and you look like you have nothing else to do.
Get more insights to build your personal brand in our Roadmap for Success course. Read more about it 鈥� and many other courses 鈥� here.